Sachin Smotra

Overcome the Biggest Obstacle to True Customer 360: with MongoDB Atlas and Dataworkz

This blog post discusses the importance of understanding customer data and achieving a comprehensive Customer 360 view. It highlights the significance of customer acquisition costs (CAC) and customer lifetime value (CLV) in growing and retaining customers. The ability to collect, analyze, and leverage customer data across various systems is crucial for optimizing investments in sales, …

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Dataworkz Accelerates Customer 360 Adoption With Couchbase Capella

This blog discusses the challenges faced by any software development company in gaining a comprehensive understanding of customer behaviors and desires. One of the major software development companies had customer data scattered across multiple systems, resulting in limited actionable insights and difficulties in providing a consistent customer experience. To address this, the company embarked on …

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Is ELT The Ultimate Replacement For ETL? (Part I)

This blog discusses the differences between ETL (extract, transform, load) and ELT (extract, load, transform) processes in data integration. It explains how ETL emerged in the 1970s as a way to integrate data into a relational enterprise data warehouse (EDW) by extracting, transforming, and loading it. ETL tools require expertise to install and manage, and …

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